Inventive Outdoors LLC was founded by Deane Elliott to combine existing and future brands under one roof. Deane is an avid hunter and spent over 32 years in the patent research business conducting patent searches for corporations and law firms throughout the world. Deane holds several patents and has others pending in the hunting industry. Deane is the innovator behind patented Gutcheck® Indicators, pH-sensitive Indicator wraps or wipes that indicate your shot placement. These indicators are designed for use on several different species of game animals. Deane is also the creator of ScentRelief®, a patented conversion system that creates attractants and cover scents from human urine. Deane’s latest patented innovation is a non-cervid, urine-based line of attractants called CWD-Free™ that are legal in regions that allow scent use but have banned cervid-based urine attractants.